Advisory services to companies in times of strategic change and transformation, pre and post transactions.
About Axia
Named after the Greek word αξÎ¯α — “value”, Axia was founded on a clear conviction:
Finance should not merely report performance — it should enable it.
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We partner with founders, investors, and executive teams to design and build finance functions that create measurable enterprise value. From long-term strategic financial planning to operating model transformation, we operate at the intersection of strategy, execution, and technology.
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With a foundation shaped by nearly a decade in Big 4 advisory serving Fortune 100 companies — and complemented by hands-on CFO leadership in high-growth companies - our work is grounded in disciplined thinking, data-driven insight, and pragmatic execution.
Our Values
We are a values-driven organization. Our core values are our North Star that shapes our mindset and informs our decisions and actions.
Excellence
​Healthy striving towards outstanding results and outcomes that promotes growth and continuous improvement. Dedication to quality.
Synergy
Its the “magic” that happens when people truly collaborate, align their efforts, and support each other towards common goals. It turns group work into a more fruitful and enjoyable experience, leading to outcomes that are significantly better than what the individuals could have achieved on their own.
Curiosity
Inquisitive exploration, passion for learning, discovery and deep understanding. The question that fascinates us the most is the "why?" question.
Courage
Commitment to be morally, intellectually and empathetically brave. We strive to continuously choose courage over comfort.
Note from the Founder
"I approach every engagement with an investor’s mindset — ensuring capital deployed into finance translates into tangible enterprise value. My focus is simple: identify the constraint that is limiting performance, remove it, and enable leadership teams to deliver on their strategic ambitions with clarity and confidence.
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I work to close the gap between today’s operating reality and tomorrow’s desired state — building the structure, discipline, and alignment required to turn change into forward momentum rather than be a disruption."
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Yuliana Fritz
Founder and Managing Partner